The Behavioral Targeting conversation continues … Last Friday was the deadline for public comment on the FTC’s proposed self-regulation guidelines issued in December 2007 … refer previous post on Greater Transparency and Consumer Control.

Saul Hansell hit many of the issues on the head in the NY Times article on April 10, 2008 entitled “Ad Industry Bans Targeting People With Cancer; Ads to Widows and Orphans Allowed” …

Digital marketing is not bad. Lack of transparency is …

I’m an advocate for greater transparency in digital marketing. Transparency isn’t buried in the Privacy Policy and Terms of Use. Transparency is in actually telling people what you are doing – in plain English. Whether on the web, your cell phone or your HD DVR, providers want more and more granular data about … YOU and WHAT YOU DO. We’re being instrumented and correlated at a rate that most folks just don’t understand. We’re going to experience a whole new wave of issues once we enter the realm of “deep-packet inspection” … keep checking the (revised) fine print from your service provider.

I’ll blog more about this over the next few months.